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Palmatier, Robert W.

Relationship marketing in the digital age - London Routledge 2019 - 244p. - Routledge studies in marketing .

Includes bibliographical references and index.

ISBN: 9781138310025

Subjects--Topical Terms:
Relationship marketing
Marketing--Technological innovations
Customer relations

Dewey Class. No.: 658.818 PAL/R

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