| 000 -LEADER |
|---|
| fixed length control field |
00559nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471650226 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Ten deadly marketing sins |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
|
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Jersey |
| Name of publisher, distributor, etc. |
John Wiley |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
152 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
|
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Vendor |
Vendor: National Book Distributors |
| Order No |
573 |
| Order Date |
2004-10-04 |
| Bill No |
NBD/B/17258 |
| Bill Date |
2004-10-14 |
| Acq Mode |
A |
| Budget Head |
MARKETING MANAGEMENT |
| Currency |
Currency: USD |
| Amount |
19.95 |
| Recomented by |
Req by: Dr.P. NandaKumar |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
MARKETING - NON PROFIT ORGANIZATION MARKETING - MANAGEMENT 2 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |