Ten deadly marketing sins (Record no. 16988)

000 -LEADER
fixed length control field 00559nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471650226
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Ten deadly marketing sins
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 152
490 ## - SERIES STATEMENT
Series statement
590 ## - LOCAL NOTE (RLIN)
Vendor Vendor: National Book Distributors
Order No 573
Order Date 2004-10-04
Bill No NBD/B/17258
Bill Date 2004-10-14
Acq Mode A
Budget Head MARKETING MANAGEMENT
Currency Currency: USD
Amount 19.95
Recomented by Req by: Dr.P. NandaKumar
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING - NON PROFIT ORGANIZATION MARKETING - MANAGEMENT 2
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Main Library Main Library (First Floor, Rack No.33) 2004-12-13 914.90 1 658.8 KOT 17544 2022-04-22 2016-08-11 2016-08-02 Books
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Koha version:19.05.02.000