000 -LEADER |
fixed length control field |
00547nam a2200181 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8126508582 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 KOT |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
245 ## - TITLE STATEMENT |
Title |
Lateral marketing |
250 ## - EDITION STATEMENT |
Edition statement |
|
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Wiley India |
Date of publication, distribution, etc. |
2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
206 |
490 ## - SERIES STATEMENT |
Series statement |
|
590 ## - LOCAL NOTE (RLIN) |
Vendor |
Vendor: Futura Books |
Order No |
755 |
Order Date |
2006-12-22 |
Bill No |
492 |
Bill Date |
2007-01-05 |
Acq Mode |
A |
Budget Head |
MARKETING MANAGEMENT |
Currency |
Currency: Rs |
Amount |
329.00 |
Recomented by |
Req by: Dr.K.Unnikrishnan Nair |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
Uniform title |
MARKETING MANAGEMENT--LATERAL MARKETING--MARKETING |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
De Bes, Fernando Trias |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |