Lateral marketing (Record no. 19916)

000 -LEADER
fixed length control field 00547nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8126508582
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Lateral marketing
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 206
490 ## - SERIES STATEMENT
Series statement
590 ## - LOCAL NOTE (RLIN)
Vendor Vendor: Futura Books
Order No 755
Order Date 2006-12-22
Bill No 492
Bill Date 2007-01-05
Acq Mode A
Budget Head MARKETING MANAGEMENT
Currency Currency: Rs
Amount 329.00
Recomented by Req by: Dr.K.Unnikrishnan Nair
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING MANAGEMENT--LATERAL MARKETING--MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name De Bes, Fernando Trias
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Main Library Main Library (First Floor, Rack No.33) 2007-02-15 329.00 1 658.8 KOT 20633 2019-01-22 2019-01-10 2016-08-02 Books
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Koha version:19.05.02.000