| 000 -LEADER |
|---|
| fixed length control field |
00648nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131730126 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.127.6 LIG |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Light, Larry |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Six rules for brand revitalization |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
|
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Dorling Kindersley |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
218 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
|
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Vendor |
Vendor: Athulya Books |
| Order No |
938 |
| Order Date |
2009-11-24 |
| Bill No |
ABK 558 |
| Bill Date |
2009-12-17 |
| Acq Mode |
A |
| Budget Head |
MARKETING MANAGEMENT |
| Currency |
Currency: Rs |
| Amount |
375.00 |
| Recomented by |
Req by: PROFESSOR.ANJAN KUMAR SWAIN |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
MCDONALD'S CORPORATION-CASE STRUCTURE--BRANDING-MARKETING-MANAGEMENT--BRAND NAME PRODUCTS-MANAGEMENT--PRODUCT LIFE CYCLE 5 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kiddon, John |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |