| 000 -LEADER |
|---|
| fixed length control field |
00581nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783642021084 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 MOU/S |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mourdoukoutas, Panos |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Seven principles of wom and buzz marketing: crossing the tipping point |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
|
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Springer |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
104 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
|
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Vendor |
Vendor: Segment Book Distributors |
| Order No |
1018 |
| Order Date |
2011-03-10 |
| Bill No |
31641 |
| Bill Date |
2011-03-21 |
| Acq Mode |
A |
| Budget Head |
MARKETING MANAGEMENT |
| Currency |
Currency: EUR |
| Amount |
89.95 |
| Recomented by |
Req by: PROF.SRIDHAR G |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
MARKETING-MANAGEMENT 2 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Siomkos, George J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |