000 -LEADER |
fixed length control field |
00526nam a2200181 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415553476 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 LAN/E |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lancaster, Geoffrey. |
245 ## - TITLE STATEMENT |
Title |
Essentials of marketing management |
250 ## - EDITION STATEMENT |
Edition statement |
|
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
London |
Name of publisher, distributor, etc. |
Routledge |
Date of publication, distribution, etc. |
2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
524 |
490 ## - SERIES STATEMENT |
Series statement |
|
590 ## - LOCAL NOTE (RLIN) |
Vendor |
Vendor: Current books |
Order No |
1062 |
Order Date |
2012-03-27 |
Bill No |
4 |
Bill Date |
2012-04-10 |
Acq Mode |
A |
Budget Head |
MANAGEMENT |
Currency |
Currency: BPS |
Amount |
41.99 |
Recomented by |
Req by: PROF.ANANDAKUTTAN |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
Uniform title |
MARKETING-MANAGEMENT--MASSINGHAM-- LESTER 3 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
|
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |