Essentials of marketing management (Record no. 28439)

000 -LEADER
fixed length control field 00526nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415553476
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LAN/E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lancaster, Geoffrey.
245 ## - TITLE STATEMENT
Title Essentials of marketing management
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 524
490 ## - SERIES STATEMENT
Series statement
590 ## - LOCAL NOTE (RLIN)
Vendor Vendor: Current books
Order No 1062
Order Date 2012-03-27
Bill No 4
Bill Date 2012-04-10
Acq Mode A
Budget Head MANAGEMENT
Currency Currency: BPS
Amount 41.99
Recomented by Req by: PROF.ANANDAKUTTAN
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING-MANAGEMENT--MASSINGHAM-- LESTER 3
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        Main Library Main Library (First Floor, Rack No.33) 2012-04-24 3.00 658.8 LAN/E 30035 2016-08-02 2016-08-02 Books
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Koha version:19.05.02.000