Product and Brand management (Record no. 28906)

000 -LEADER
fixed length control field 00538nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174465498
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.127.6 MAT/P
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathur, U.C
245 ## - TITLE STATEMENT
Title Product and Brand management
250 ## - EDITION STATEMENT
Edition statement 2.0
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Excel Books
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 530
490 ## - SERIES STATEMENT
Series statement
590 ## - LOCAL NOTE (RLIN)
Vendor Vendor: Penta Book Distributors
Order No 1076
Order Date 2012-07-09
Bill No 3629
Bill Date 2012-08-08
Acq Mode F
Budget Head MANAGEMENT
Currency Currency: Rs
Amount 350.00
Recomented by Req by: PROF.JOFFI THOMAS
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title BRAND NEW PRODUCTS--BRAND--BRAND MANAGEMENT 4
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        Main Library Main Library (First Floor, Rack No.35) 2012-09-07 350.00 659.127.6 MAT/P 30540 2016-08-02 2016-08-02 Books
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Koha version:19.05.02.000