| 000 -LEADER |
|---|
| fixed length control field |
00538nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788174465498 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.127.6 MAT/P |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mathur, U.C |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Product and Brand management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2.0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Excel Books |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
530 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
|
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Vendor |
Vendor: Penta Book Distributors |
| Order No |
1076 |
| Order Date |
2012-07-09 |
| Bill No |
3629 |
| Bill Date |
2012-08-08 |
| Acq Mode |
F |
| Budget Head |
MANAGEMENT |
| Currency |
Currency: Rs |
| Amount |
350.00 |
| Recomented by |
Req by: PROF.JOFFI THOMAS |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
BRAND NEW PRODUCTS--BRAND--BRAND MANAGEMENT 4 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |