Marketing scales handbook (V6): A Compilation of Multi-Item Measures for Consume (Record no. 35353)

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Transcribing agency LOC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GOR.6/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bruner II, Gordon C
245 ## - TITLE STATEMENT
Title Marketing scales handbook (V6): A Compilation of Multi-Item Measures for Consume
300 ## - PHYSICAL DESCRIPTION
Extent E-Books
590 ## - LOCAL NOTE (RLIN)
Local note Reqst by : PROF.JOSHY.JOSEPH
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Provenance (VM) [OBSOLETE] Marketing scales(MSH )
590 ## - LOCAL NOTE (RLIN)
Condition of individual reels (VM) [OBSOLETE] USD
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING MANAGEMENT --MARKETING SCALES
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://172.20.1.78/IIMKNews/Ebooks/EB4.pdf">http://172.20.1.78/IIMKNews/Ebooks/EB4.pdf</a>
Link text Click Here to Access E-Book
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type E-Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        Main Library Main Library 2014-05-08 150.00 658.8 GOR.6/M EB4 2016-08-03 2016-08-03 E-Books
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