| 000 -LEADER |
|---|
| fixed length control field |
00610nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180309174647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160804b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
LOC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 GOR.7/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bruner II, Gordon C |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing scales handbook (V7): Multi-Item Measures for Consumer Insight Researc |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Vendor |
Reqst by : PROF.JOSHY.JOSEPH |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Order No |
Marketing scales(MSH ) |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Order Date |
USD |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
MARKETING MANAGEMENT --MARKETING SCALES |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://172.20.1.78/IIMKNews/Ebooks/EB5.pdf">http://172.20.1.78/IIMKNews/Ebooks/EB5.pdf</a> |
| Link text |
Click Here to Access E-Book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
E-Books |
| Source of classification or shelving scheme |
|