| 000 -LEADER |
|---|
| fixed length control field |
00434nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
|
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 KER |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
|
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
McGraw-Hill Irwin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
|
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
|
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Vendor |
|
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Order No |
Athulya Books(ATH ) |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Order Date |
|
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
MARKETING MANAGEMENT-- MARKETING PROCESS-- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
ACD |