Contemporary marketing (Record no. 37586)

000 -LEADER
fixed length control field 00442nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160816b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781305075368
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kurtz, David L
245 ## - TITLE STATEMENT
Title Contemporary marketing
250 ## - EDITION STATEMENT
Edition statement 17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia
Name of publisher, distributor, etc Cengage Learning
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent 652p.
500 ## - GENERAL NOTE
General note REQUESTED BY PROF.ANANDAKUTTAN<br/>
546 ## - LANGUAGE NOTE
Language note In English
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing-Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Main Library Main Library (First Floor, Rack No.33) 2016-08-16 21626.90 658.8 KUR/C 34340 2016-08-16 2016-08-16 Books
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