Marketing value metrics (Record no. 37841)

000 -LEADER
fixed length control field 00693nam a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161018114816.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161018b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749468972
040 ## - CATALOGING SOURCE
Transcribing agency loc
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm
245 ## - TITLE STATEMENT
Title Marketing value metrics
Remainder of title A new metrics model to measure marketing effectiveness
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. c2014
300 ## - PHYSICAL DESCRIPTION
Extent 317p.
590 ## - LOCAL NOTE (RLIN)
Vendor Vendor: ARB
Order No 1302
Order Date 2016-07-12
Bill No ABD-57
Bill Date 2016-07-18
Acq Mode A
Budget Head MARK
Currency Currency: BPS
Amount 24.99
Recomented by Req by: PROF.SRIDHAR G
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing-Management--Marketing-Cost Effectiveness
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mouncey, Peter
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Maklan, Stan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Main Library Main Library (First Floor, Rack No.33) 2016-08-23 2216.11 1 658.8 MCD/M 34623 2017-02-16 2017-01-12 2016-08-31 Books
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