| 000 -LEADER |
|---|
| fixed length control field |
00680nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170418130527.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170418b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781137359162 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
LOC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.127.6 ROL/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roll, Martin |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Asian brand strategy |
| Remainder of title |
:Building & sustaining strong global brands in Asia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
UK |
| Name of publisher, distributor, etc. |
Palgrave Macmillan |
| Date of publication, distribution, etc. |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
335p. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Vendor |
Vendor: INDEX |
| Order No |
1306 |
| Order Date |
2016-07-12 |
| Bill No |
IIMK/020/2016-17 |
| Bill Date |
2016-07-28 |
| Acq Mode |
A |
| Budget Head |
MARK |
| Currency |
Currency: BPS |
| Amount |
29.99 |
| Recomented by |
Req by: PROF.SANAL KUMAR VELAYUDHAN |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Brand name products-Asia-Management-- Brand name products-Asia-Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|