Brand meaning management (Record no. 38235)

000 -LEADER
fixed length control field 00664nam a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170401145254.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170401b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781784419325
040 ## - CATALOGING SOURCE
Transcribing agency LOC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.127.6 MAC/B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Maclnnis, Deborah J.
245 ## - TITLE STATEMENT
Title Brand meaning management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Emerald
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 305p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Review of marketing research
Volume/sequential designation 12
590 ## - LOCAL NOTE (RLIN)
Vendor Vendor: SBD
Order No 1301
Order Date 2016-07-12
Bill No 47568
Bill Date 2016-07-22
Acq Mode A
Budget Head MARK
Currency Currency: USD
Amount 134.95
Recomented by Req by: PROF.ANANDAKUTTAN
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Brand loyalty--Brand management--Brand name products
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Park, C. Whan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Main Library Main Library (First Floor, Rack No.35) 2016-09-22 9.00 1 659.127.6 MAC/B 35017 2017-06-24 2017-04-24 2016-09-27 Books
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Koha version:19.05.02.000