Advances in corporate branding (Record no. 45695)

000 -LEADER
fixed length control field 01433nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field IIMKLIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190426163612.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190426b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781352000078
040 ## - CATALOGING SOURCE
Transcribing agency LOC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.127.6 BAL/A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Balmer, John.M.T et.al.
245 ## - TITLE STATEMENT
Title Advances in corporate branding
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Palgrave macmillan;
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 205p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Journal of Brand management:Advanced collections
520 ## - SUMMARY, ETC.
Summary, etc. This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding(Marketing);
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial management;
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Powell, Shaun M.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kernstock, Joachim
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brexendorf, Tim Oliver
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Main Library Main Library (First Floor, Rack No.35) 2019-04-26 659.127.6 BAL/A 36187 2019-04-26 2019-04-26 Books
Copyright © 2020. Library & Information Centre, Indian Institute of Management Kozhikode
Koha version:19.05.02.000