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| fixed length control field |
03238nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
IIMKLIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20191114145818.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
191114b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789385965043 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
|
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.87 SWA/R.5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Pradhan, Swapna. |
| 245 ## - TITLE STATEMENT |
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| Title |
Retailing management: |
| Remainder of title |
Text and cases |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
Chennai: |
| Name of publisher, distributor, etc. |
McGraw Hill Education; |
| Date of publication, distribution, etc. |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
730p. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Section I: Introduction<br/>Chapter 1: An Overview of the Retail Environment<br/>Chapter 2: Theories of Retail Development and Retail Formats<br/>Chapter 3: Retail in India<br/>Chapter 4: Retail in Key Regions of the World<br/><br/>Section II: Strategy & Planning<br/>Chapter 5: Understanding the Retail Consumer<br/>Chapter 6: Retail Strategy<br/>Chapter 7: Store Site Selection<br/>Chapter 8: Methods of Retail Expansion<br/><br/>Section III: Merchandise Management<br/>Chapter 9: Basics of Retail Merchandising<br/>Chapter 10: The Process of Merchandise Planning<br/>Chapter 11: The Methods of Merchandise Procurement<br/>Chapter 12: Retail Pricing and Evaluation of Performance<br/>Chapter 13: The Development of Private Labels<br/>Chapter 14: Category Management<br/><br/>Section IV: Managing Retail<br/>Chapter 15: Human Resource Management in Retail<br/>Chapter 16: Retail Store Operations<br/>Chapter 17: The Legal and Ethical Aspects of the Retail Business<br/>Chapter 18: Store Design, Layout, and Visual Merchandising<br/><br/>Section V: Creating & Sustaining Value<br/>Chapter 19: Managing Retail Infrastructure<br/>Chapter 20: Supply Chain Management<br/>Chapter 21: Understanding Retail Viability<br/>Chapter 22: Retail Marketing and Branding<br/>Chapter 23: Servicing the Retail Customer<br/>Chapter 24: Role of Technology in Retail<br/>Chapter 25: The Changing Facets of Retail<br/><br/>Case Studies<br/>Case 1 NANZ—A Lesson to Learn From<br/>Case 2 Lessons in Indian Retailing<br/>Case 3 Big Bazaar—The Route to the Indian Mass Market<br/>Case 4 Gili—The Marking of a Super Brand<br/>Case 5 McDonald’s: Made for India<br/>Case 6 A 360° Approach to Time<br/>Case 7 Shoppers Stop—Building A Retail Brand<br/>Case 8 Wooing The Indian Luxury Consumer<br/>Case 9 Category Management for Cosmetics<br/>Case 10 Starbucks: Recreating the Experience<br/>Case 11 Kmart—What Went Wrong?<br/>Case 12 The IKEA Way<br/>Case 13 Wal-Mart: Smiling Around the World<br/>Case 14 Tesco: Fresh but not Easy<br/>Case 15 Food for Thought? |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
With the growing relevance and vibrancy of retailing, there is a great increase in the quality and quantity of contemporary thinking and research in this discipline. Also, the Indian retail landscape has evolved with a dynamic interplay of various economic and demographic factors.<br/><br/>With the objective of providing conceptual clarity and connecting learners to retailing in practice, the new edition of this popular textbook on retailing management incorporates the changes in the retail environment in both Indian and international scenarios. This book offers the readers with comprehensive and up-to-date treatment of the subject matter.<br/><br/>The book features a balanced combination of theory and application, and is packed with a set of 15 case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Retailing; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Retail marketing; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing management; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
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| Koha item type |
Books |