| 000 -LEADER |
|---|
| fixed length control field |
02323nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIMKLIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191119113018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191119b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789352865611 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
|
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 KOT/P |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing: |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Noida: |
| Name of publisher, distributor, etc. |
Pearson Education; |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
701p. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
<br/>Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers. The seventeenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage–from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.<br/>Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers. The seventeenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage–from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing management; |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Agnihotri , Prafulla. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |