| 000 -LEADER |
|---|
| fixed length control field |
01308nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIMKLIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191119151958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191119b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131759394 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
|
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 LOV/S |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Services marketing: |
| Remainder of title |
People, technology and strategy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi: |
| Name of publisher, distributor, etc. |
Pearson Education India; |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
683p. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Organized around a strategic marketing framework, Services Marketing provides with maximum flexibility for instructors in structuring the course for teaching and at the same time guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect the current services marketing scene. The examples of practical application of concepts help in bridging the gap between theory and practice. It has a strongly managerial perspective, but is rooted in solid recent academic research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - Management; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Professions - Marketing; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries - Marketing; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services - Marketing; |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chatterjee, Jayanta. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |