Building a storybrand (Record no. 46110)

000 -LEADER
fixed length control field 01809nam a22002177a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200122b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781404107212
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.127.6 MIL/B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Miller, Donald.
245 ## - TITLE STATEMENT
Title Building a storybrand
Remainder of title Clarify your message so customers will listen
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Uttar Pradesh:
Name of publisher, distributor, etc HarperCollins,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 228p.
520 ## - SUMMARY, ETC.
Summary, etc New York times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.<br/>Donald Miller's story brand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas or services. Building a story brand does this by teaching readers the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it and how to create the most effective messaging for websites, brochures and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office or the lead singer of a rock band, building a story brand will forever transform the way you talk about who you are, what you do and the unique value you bring to your customers.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title BRANDING (MARKETING);
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title ADVERTISING-BRAND NAME PRODUCTS;
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title PRODUCT MANAGEMENT;
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING;
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title SELLING;
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title CUSTOMER RELATIONS;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Total Checkouts Full call number Barcode Checked out Date last seen Date last borrowed Price effective from Koha item type
          Main Library Main Library (First Floor, Rack No.35) 2020-01-22 5 659.127.6 MIL/B 36758 2022-12-30 2022-10-01 2022-10-01 2020-01-22 Books
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