Handbook of social media management: (Record no. 46141)

000 -LEADER
fixed length control field 01647nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200205b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783642288968
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 65:316.774 FRI/H
245 ## - TITLE STATEMENT
Title Handbook of social media management:
Remainder of title value chain and business models in changing media markets.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London:
Name of publisher, distributor, etc Springer,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 880p.
520 ## - SUMMARY, ETC.
Summary, etc Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title SOCIAL MEDIA MANAGEMENT - HANDBOOKS;
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title SOCIAL MEDIA;
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MEDIA BUSINESS;
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MEDIA MARKETS;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Main Library Main Library (First Floor, Rack No.19) 2020-02-04 65:316.774 FRI/H 36806 2020-02-05 2020-02-05 Books
Copyright © 2021. Library & Information Centre, Indian Institute of Management Kozhikode
Koha version:19.05.02.000