Relationship marketing in the digital age (Record no. 46186)

000 -LEADER
fixed length control field 00586nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200506b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138310025
082 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Classification number 658.818 PAL/R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmatier, Robert W.
245 ## - TITLE STATEMENT
Title Relationship marketing in the digital age
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent 244p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Routledge studies in marketing
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Technological innovations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Main Library Main Library 2020-05-06 658.818 PAL/R 36917 2020-05-06 2020-05-06 Books
Copyright © 2020. Library & Information Centre, Indian Institute of Management Kozhikode
Koha version:19.05.02.000