Integrated marketing communication (Record no. 46187)

000 -LEADER
fixed length control field 00458nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200506b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138695443
082 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Classification number 659.145 JUS/I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Juska, Jerome M.
245 ## - TITLE STATEMENT
Title Integrated marketing communication
Remainder of title : Advertising and promotion in a digital world
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent 230p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Main Library Main Library 2020-05-06 659.145 JUS/I 36909 2020-05-06 2020-05-06 Books
          Main Library Main Library 2020-05-06 659.145 JUS;1/I 36910 2020-05-06 2020-05-06 Books
          Main Library Main Library 2020-05-06 659.145 JUS;2/I 36911 2020-05-06 2020-05-06 Books
          Main Library Main Library 2020-05-06 659.145 JUS;3/I 36912 2020-05-06 2020-05-06 Books
          Main Library Main Library 2020-05-06 659.145 JUS;4/I 36913 2020-05-06 2020-05-06 Books
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Koha version:19.05.02.000