Strategy of global branding and brand equity (Record no. 46189)

000 -LEADER
fixed length control field 00524nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200506b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415749114
082 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Classification number 659.127.6 LEE/S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lee, Alvin [et al.]
245 ## - TITLE STATEMENT
Title Strategy of global branding and brand equity
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent 221p.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Main Library Main Library 2020-05-06 659.127.6 LEE/S 36921 2020-05-06 2020-05-06 Books
Copyright © 2020. Library & Information Centre, Indian Institute of Management Kozhikode
Koha version:19.05.02.000