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Creating powerful brands in consumer,service and industrial markets

By: Chernatony, Leslie De.
Contributor(s): McDonald, Malcolm.
Material type: TextTextSeries: .Publisher: Oxford Butterworth-Heinemann 1999Edition: 2.0.Description: 430.ISBN: 0750622407.Subject(s): BRAND NAME PRODUCTS-PLANNING--BRANDING- MARKETINGDDC classification: 659.127.6 CHE
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659.127.6 CHE (Browse shelf) Available 12954

Vendor: Penta Book Distributors 392 2003-02-18 896 2003-02-28 A MARKETING MANAGEMENT Currency: Rs 695.00 Req by: Dr.Ernesto Noronha

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