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How brands become icons

By: Holt, Douglas B.
Material type: TextTextPublisher: Boston Harvard Business School Press 2004Description: 265.ISBN: 1578517745.Subject(s): BRAND NAME PRODUCTS--BUSINESS NAMES--POPULAR CULTURE 4DDC classification: 659.127.6 HOL/H
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Item type Current location Call number Status Date due Barcode
Books Books Main Library
659.127.6 HOL;1/H (Browse shelf) Checked out to PROF. PRONOBESH BANERJEE (A233) 30/03/2020 36713
Books Books Main Library
659.127.6 HOL (Browse shelf) Available 19115

Vendor: Allied Publishers Private Limited 700 2006-02-08 BAN/CR/009587 2006-02-21 A MARKETING MANAGEMENT Currency: USD 29.95 Req by: Library

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