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By: Ricci, Ron.
Contributor(s): Volkmann, John.
Material type: TextTextSeries: .Publisher: Boston Harvard Business school press 2003Edition: .Description: 206.ISBN: 157851522X.Subject(s): MARKETING-TECHNOLOGICAL INNOVATIONS--INTERNET MARKETING--BRAND NAME PRODUCTS-MARKETING--STRATEGIC PLANNING 5DDC classification: 658.8 RIC
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Books Books Main Library
658.8 RIC (Browse shelf) Available 19688

Vendor: Cosmo Books 697 2006-02-08 5593 2006-02-17 A MARKETING MANAGEMENT Currency: USD 24.95 Req by: Library

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