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Strategic brand management: New approaches to creating and evaluating brand equity

By: Kapferer, Jean-Noel.
Material type: TextTextPublisher: New York: The Free Press; 1992Description: 339p.ISBN: 9780029170458.Subject(s): BRAND NAME PRODUCTS-MANAGEMENTDDC classification: 659.127.6 KAP/S
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Item type Current location Call number Status Date due Barcode
Books Books Main Library
659.127.6 KAP/S (Browse shelf) Available 2007

Vendor: 1904-01-01 1904-01-01 Currency: USD 29.95 Req by:

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