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Evaluating marketing actions and outcomes

By: Woodside, Arch G. ed.
Contributor(s): .
Material type: TextTextSeries: Advances in business marketing and purchasing vol.12.Publisher: Amsterdam Elsevier-JAI 2003Edition: .Description: 663.ISBN: 0762310464.Subject(s): MARKETING MANAGEMENT--CUSTOMER RELATION MANAGEMENT--TOTAL QUALITY MANAGEMENT--ORGANIZATIONAL EFFECTIVENESS 5UDC classification: 658.8 WOO
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Item type Current location Call number Status Date due Barcode
Books Books Main Library
(First Floor, Rack No.33)
658.8 WOO (Browse shelf) Available 24418

Vendor: Penta Book Distributors 871 2008-06-16 742 2008-06-20 A MARKETING MANAGEMENT Currency: USD 117.00 Req by: Dr.K.Unnikrishnan Nair

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