Evaluating marketing actions and outcomes
By: Woodside, Arch G. ed.
Contributor(s): .
Material type:
TextSeries: Advances in business marketing and purchasing vol.12.Publisher: Amsterdam Elsevier-JAI 2003Edition: .Description: 663.ISBN: 0762310464.Subject(s): MARKETING MANAGEMENT--CUSTOMER RELATION MANAGEMENT--TOTAL QUALITY MANAGEMENT--ORGANIZATIONAL EFFECTIVENESS 5UDC classification: 658.8 WOO
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Main Library (First Floor, Rack No.33) | 658.8 WOO (Browse shelf) | Available | 24418 |
Vendor: Penta Book Distributors 871 2008-06-16 742 2008-06-20 A MARKETING MANAGEMENT Currency: USD 117.00 Req by: Dr.K.Unnikrishnan Nair
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