Evaluating marketing actions and outcomes
By: Woodside, Arch G. ed.
Contributor(s): .
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TextSeries: Advances in business marketing and purchasing vol.12.Publisher: Amsterdam Elsevier-JAI 2003Edition: .Description: 663.ISBN: 0762310464.Subject(s): MARKETING MANAGEMENT--CUSTOMER RELATION MANAGEMENT--TOTAL QUALITY MANAGEMENT--ORGANIZATIONAL EFFECTIVENESS 5UDC classification: 658.8 WOO
| Item type | Current location | Call number | Status | Date due | Barcode |
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Main Library (First Floor, Rack No.33) | 658.8 WOO (Browse shelf) | Available | 24418 |
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| 658.8 WIR/S.8 Services marketing | 658.8 WOO Twenty first century guide to aldersonian marketing thought | 658.8 WOO Essays by distinguished marketing scholars of the society for marketing advances | 658.8 WOO Evaluating marketing actions and outcomes | 658.8 WOO.7 Advances in business marketing and purchasing Vol.7 | 658.8 WOR Effective management for marketing | 658.8 WOR;1 Marketing operations 1999- 2000 |
Vendor: Penta Book Distributors 871 2008-06-16 742 2008-06-20 A MARKETING MANAGEMENT Currency: USD 117.00 Req by: Dr.K.Unnikrishnan Nair
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