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Creating powerful brands in consumer,service and industrial markets

By: Chernatony, Leslie de-.
Contributor(s): McDonald, Malcolm.
Material type: TextTextSeries: .Publisher: Oxford Butterworth-Heinemann 2003Edition: 3.0.Description: 467.ISBN: 9788131204351.Subject(s): BRAND NAME PRODUCTS-PLANNING--BRANDING- MARKETING 3DDC classification: 659.127.6 CHE
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659.127.6 CHE (Browse shelf) Available 25295

Vendor: TBS Publishers, Distributors 883 2008-08-05 TY- 156/2 2008-08-13 A MARKETING MANAGEMENT Currency: Rs 495.00 Req by: Dr.Anjan Kumar Swain

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