Trademarks, brands, and competitiveness
By: Lopes, Teresa da Silva ed.
Contributor(s): Duguid, Paul.
Material type:
TextSeries: Routledge inernational studies in business history.Publisher: New York Routledge 2010Edition: 1.0.Description: 248.ISBN: 9780415776936.Subject(s): BRAND NAME PRODUCTS-HISTORY--TRADEMARKS- HISTORY--COMMERCE-HISTORY--COMPETITION 5UDC classification: 659.127.6 LOP/T
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Main Library (First Floor, Rack No.35) | 659.127.6 LOP/T (Browse shelf) | Available | 28332 |
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| 659.127.6 LIN;2/B.2 Brand sense | 659.127.6 LIN/B Brandwashed | 659.127.6 LOK Brands and brand management | 659.127.6 LOP/T Trademarks, brands, and competitiveness | 659.127.6 MAC/B Brand meaning management | 659.127.6 MAR Brand child | 659.127.6 MAR Rebuilding brand America |
Vendor: Segment Book Distributors 1018 2011-03-10 31641 2011-03-21 A MARKETING MANAGEMENT Currency: BPS 100.00 Req by: PROF.SRIDHAR G
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