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The new strategic brand management: Creating and sustaining brand equity long term

By: Kapferer, Jean-Noel.
Material type: TextTextPublisher: New Delhi: Kogan Page; 2009Edition: 4th ed.Description: 560p.ISBN: 9788175544406.Subject(s): Brand Name Products-ManagementDDC classification: 659.127.6 KAP/N.4
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Gift Books Gift Books Main Library
659.127.6 KAP/N.4 (Browse shelf) Available G853

1904-01-01 1904-01-01 Gifted by : publisher

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