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Marketing scales handbook (V7): Multi-Item Measures for Consumer Insight Researc

By: Bruner II, Gordon C.
Material type: TextTextSubject(s): MARKETING MANAGEMENT --MARKETING SCALESUDC classification: 658.8 GOR.7/M Online resources: Click Here to Access E-Book
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Reqst by : PROF.JOSHY.JOSEPH

Marketing scales(MSH )

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