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Marketing value metrics A new metrics model to measure marketing effectiveness

By: McDonald, Malcolm.
Contributor(s): Mouncey, Peter | Maklan, Stan.
Material type: TextTextPublisher: London Kogan Page c2014Edition: 2nd ed.Description: 317p.ISBN: 9780749468972.Subject(s): Marketing-Management--Marketing-Cost Effectiveness
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Books Books Main Library
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658.8 MCD/M (Browse shelf) Available 34623

Vendor: ARB 1302 2016-07-12 ABD-57 2016-07-18 A MARK Currency: BPS 24.99 Req by: PROF.SRIDHAR G

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