Marketing value metrics A new metrics model to measure marketing effectiveness
By: McDonald, Malcolm.
Contributor(s): Mouncey, Peter | Maklan, Stan.
Material type:
TextPublisher: London Kogan Page c2014Edition: 2nd ed.Description: 317p.ISBN: 9780749468972.Subject(s): Marketing-Management--Marketing-Cost Effectiveness
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Main Library (First Floor, Rack No.33) | 658.8 MCD/M (Browse shelf) | Available | 34623 |
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| 658.8 MCD/I Introduction to marketing | 658.8 MCD/M Marketing plans | 658.8 MCD/M Marketing accountability | 658.8 MCD/M Marketing value metrics | 658.8 MCD/M.8 Marketing plans: | 658.8 MEE Marketing management | 658.8 MEH Marketing to win |
Vendor: ARB 1302 2016-07-12 ABD-57 2016-07-18 A MARK Currency: BPS 24.99 Req by: PROF.SRIDHAR G
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