Brand meaning management
By: Maclnnis, Deborah J.
Contributor(s): Park, C. Whan.
Material type:
TextSeries: Review of marketing research 12. Publisher: UK Emerald 2015Description: 305p.ISBN: 9781784419325.Subject(s): Brand loyalty--Brand management--Brand name productsDDC classification: 659.127.6 MAC/B
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Main Library | 659.127.6 MAC/B (Browse shelf) | Available | 35017 |
Browsing Main Library Shelves Close shelf browser
| 659.127.6 LEE/S Strategy of global branding and brand equity | 659.127.6 LIN;1/B.2 Brand sense | 659.127.6 LIN;2/B.2 Brand sense | 659.127.6 MAC/B Brand meaning management | 659.127.6 MAR Brand marketing | 659.127.6 MIL/B Building a storybrand | 659.127.6 MOT/S Storm the norm |
Vendor: SBD 1301 2016-07-12 47568 2016-07-22 A MARK Currency: USD 134.95 Req by: PROF.ANANDAKUTTAN
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