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Brand meaning management

By: Maclnnis, Deborah J.
Contributor(s): Park, C. Whan.
Material type: TextTextSeries: Review of marketing research 12. Publisher: UK Emerald 2015Description: 305p.ISBN: 9781784419325.Subject(s): Brand loyalty--Brand management--Brand name productsDDC classification: 659.127.6 MAC/B
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659.127.6 MAC/B (Browse shelf) Available 35017
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659.127.6 LEE/S Strategy of global branding and brand equity 659.127.6 LIN;1/B.2 Brand sense 659.127.6 LIN;2/B.2 Brand sense 659.127.6 MAC/B Brand meaning management 659.127.6 MAR Brand marketing 659.127.6 MIL/B Building a storybrand 659.127.6 MOT/S Storm the norm

Vendor: SBD 1301 2016-07-12 47568 2016-07-22 A MARK Currency: USD 134.95 Req by: PROF.ANANDAKUTTAN

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