Normal view MARC view ISBD view

Consumer brand relationships :Meaning, measuring, managing

By: Fetscherin, Marc ed.
Contributor(s): Heilmann, Tobias.
Material type: TextTextPublisher: New York Palgrave Macmillan 2015Description: 273p.ISBN: 9781137427106.Subject(s): Brands-- Consumer relation-- Branding-Marketing-- Relationship marketing-ResearchUDC classification: 658.818 FET/C
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Main Library
(First Floor, Rack No.34)
658.818 FET/C (Browse shelf) Available 35029
Browsing Main Library Shelves , Shelving location: (First Floor, Rack No.34) Close shelf browser
658.818 DYC Customer data integration 658.818 EGA.1(R) Relationship marketing 658.818 EGA.1(R) Relationship marketing 658.818 FET/C Consumer brand relationships 658.818 FIN/C Credit scoring, response modeling, and insurance rating 658.818 FOG Customer service delivery 658.818 FRA Customer care

Vendor: SBD 1301 2016-07-12 47569 2016-07-22 A MARK Currency: BPS 75.00 Req by: PROF.ANANDAKUTTAN

There are no comments for this item.

Log in to your account to post a comment.
Copyright © 2023. Library & Information Centre, Indian Institute of Management Kozhikode
Koha version:19.05.02.000