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Brand storm surviving and thriving in the consumer led marketplace

By: Nickles, Liz.
Contributor(s): Iyer, Savitha.
Material type: TextTextPublisher: New york Palgrave mcmillan c2012Description: 243p.ISBN: 9780230341685.Subject(s): Branding-Marketing--Product ManagementUDC classification: 659.127.6 NIC/B
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Item type Current location Call number Status Date due Barcode
Books Books Main Library
(First Floor, Rack No.35)
659.127.6 NIC/B (Browse shelf) Available 35169
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659.127.6 MOT/S Storm the norm 659.127.6 MUK;1/B Brand custodian: 659.127.6 MUK/B Brand custodian: 659.127.6 NIC/B Brand storm 659.127.6 NIL Competitive branding 659.127.6 NIR Private label strategy 659.127.6 OGU/A Advertising and integrated brand promotion

Vendor: TECNIZ 1299 2016-07-12 TZ16327 2016-07-20 A MARK Currency: BPS 16.99 Req by: PROF.KEYOOR PURANI

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