Brand storm surviving and thriving in the consumer led marketplace
By: Nickles, Liz.
Contributor(s): Iyer, Savitha.
Material type:
TextPublisher: New york Palgrave mcmillan c2012Description: 243p.ISBN: 9780230341685.Subject(s): Branding-Marketing--Product ManagementUDC classification: 659.127.6 NIC/B
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Main Library (First Floor, Rack No.35) | 659.127.6 NIC/B (Browse shelf) | Available | 35169 |
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| 659.127.6 MOT/S Storm the norm | 659.127.6 MUK;1/B Brand custodian: | 659.127.6 MUK/B Brand custodian: | 659.127.6 NIC/B Brand storm | 659.127.6 NIL Competitive branding | 659.127.6 NIR Private label strategy | 659.127.6 OGU/A Advertising and integrated brand promotion |
Vendor: TECNIZ 1299 2016-07-12 TZ16327 2016-07-20 A MARK Currency: BPS 16.99 Req by: PROF.KEYOOR PURANI
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