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Marketing for competitiveness :Asia to the world ! in the age of digital consumers

By: Kotler, Philip.
Contributor(s): Kartajaya, Hermawan | Huan, Hooi Den.
Material type: TextTextPublisher: Singapore World Scientific Publishing Co. Pte. Ltd. 2017Description: 288p.ISBN: 9789813201965.Subject(s): Marketing ManagementUDC classification: 658.8 KOT/M
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658.8 KOT/M Marketing management 658.8 KOT/M Marketing management 658.8 KOT/M Marketing management 658.8 KOT/M Marketing for competitiveness 658.8 KOT/M.15 Marketing management 658.8 KOT/P Principles of marketing 658.8 KOT/P Principles of marketing:

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