Brand custodian: My years with the Tatas
By: Rajan, Mukund.
Material type:
TextPublisher: Uttar Pradesh: Harper Business; 2019Description: 225p.ISBN: 9789353024864.Subject(s): Branding | Brand name products | Tata brandingUDC classification: 659.127.6 MUK/B Summary: Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata’s executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group’s evolution and explains the relevance of the conglomerate to the world we live in.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Main Library (First Floor, Rack No.35) | 659.127.6 MUK;1/B (Browse shelf) | Available | 36337 | |
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Books
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Main Library (First Floor, Rack No.35) | 659.127.6 MUK/B (Browse shelf) | Available | 36145 |
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| 659.127.6 MOS/U United we brand | 659.127.6 MOT/S Storm the norm | 659.127.6 MUK;1/B Brand custodian: | 659.127.6 MUK/B Brand custodian: | 659.127.6 NIC/B Brand storm | 659.127.6 NIL Competitive branding | 659.127.6 NIR Private label strategy |
Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata’s executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group’s evolution and explains the relevance of the conglomerate to the world we live in.
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