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Legends in marketing: Gerald Zaltman [Vol. 1-5]

By: Sheth, Jagdish N ed.
Material type: TextTextSeries: Legends in marketing. Publisher: London: Sage; 2018Description: 471p.ISBN: 9789352806645.Subject(s): Marketing management | Innovation | Social changeUDC classification: 658.8(092) MOO.1/L(R) Summary: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This eleventh set in the series, consisting of five volumes, is a tribute to Gerald Zaltman.
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Books Books Main Library
(First Floor, Rack No.33)
658.8(092) MOO.1/L(R) (Browse shelf) Available 36261
Books Books Main Library
(First Floor, Rack No.33)
658.8(092) MOO.2/L(R) (Browse shelf) Available 36262
Books Books Main Library
(First Floor, Rack No.33)
658.8(092) MOO.3/L(R) (Browse shelf) Available 36263
Books Books Main Library
658.8(092) MOO.4/L(R) (Browse shelf) Available 36264
Books Books Main Library
(First Floor, Rack No.33)
658.8(092) MOO.5/L(R) (Browse shelf) Available 36265

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This eleventh set in the series, consisting of five volumes, is a tribute to Gerald Zaltman.

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