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Engage: The complete guide for brands and business to build, cultivate, and measure success in the new web

By: Solis, Brian.
Contributor(s): Kuther, Ashton.
Material type: TextTextPublisher: New Delhi: Wiley India Pvt Ltd; 2010Description: 382p.ISBN: 9788126527007.Subject(s): Internet marketing | Social media-Economic aspects | Customer relations | Online social networksDDC classification: 658.8:681.324 SOL/E Summary: Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing and measuring a social media program.
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658.8:681.324 SOL/E (Browse shelf) Checked out to PROF. PRONOBESH BANERJEE (A233) 30/03/2020 36582

Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing and measuring a social media program.

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