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Marketing 4.0: Moving from traditional to digital

By: Kotler , Philip.
Material type: TextTextPublisher: New Delhi: Wiley India; 2017Description: 184p.ISBN: 9788126566938.Subject(s): Marketing | Internet marketingDDC classification: 658.8:681.324 KOT/M Summary: Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
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Item type Current location Call number Status Date due Barcode
Books Books Main Library
658.8:681.324 KOT/M (Browse shelf) Checked out to PROF. PRONOBESH BANERJEE (A233) 14/04/2020 36587
Books Books Main Library
658.8:681.324 KOT;1/M (Browse shelf) Available 36588
Books Books Main Library
658.8:681.324 KOT;2/M (Browse shelf) Available 36589

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

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