Marketing strategy: A decision - focused approach
By: Walker, Orville C Jr.
Material type:
TextPublisher: New Delhi: McGraw Hill Education; 2017Edition: 7th ed.Description: 352p.ISBN: 9789339205263.Subject(s): MARKETING STRATEGY | MARKETING MANAGEMENTUDC classification: 658.8.012.2 WAL/M.7 Summary: Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Main Library (First Floor, Rack No.34) | 658.8.012.2 WAL;1/M.7 (Browse shelf) | Available | 36726 | |
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Main Library (First Floor, Rack No.34) | 658.8.012.2 WAL;2/M.7 (Browse shelf) | Available | 36727 | |
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Main Library (First Floor, Rack No.34) | 658.8.012.2 WAL;3/M.7 (Browse shelf) | Available | 36728 | |
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Books
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Main Library (First Floor, Rack No.34) | 658.8.012.2 WAL/M.7 (Browse shelf) | Available | 36646 |
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| 658.8.012.2 STE Marketing planning guide | 658.8.012.2 WAL Marketing strategy | 658.8.012.2 WAL;1/M.7 Marketing strategy: | 658.8.012.2 WAL;2/M.7 Marketing strategy: | 658.8.012.2 WAL;3/M.7 Marketing strategy: | 658.8.012.2 WAL/M.7 Marketing strategy: | 658.8.012.2 WES The marketing plan |
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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