Contents:The joy of retailing : saluting small store success -- New to retail : getting off to a great start -- Bookkeeping 101 : managing store finances -- Shop design : making the most of your space -- Merchandise buying : gathering the goods -- Pricing strategies : capitalizing on your inventory -- Visual merchandising : designing displays that sell -- Stellar service : exceeding customer expectations -- Help wanted : finding and keeping great employees -- Progressive personnel policies : motivating your staff -- Attract more customers : advertising effectively -- Digital media : marketing your brick & mortar store -- Bricks & clicks : maximizing online opportunities -- Productive marketing : creating promotions and events -- Responsible retailing : doing well by doing good -- Coping skills : surviving tough times -- Strategies for success : improving profitability -- What's next : looking to the future.
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