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Strategic brand management: Building, Measuring, and Managing Brand Equity

By: Keller, Kevin Lane.
Contributor(s): Parameswaran, M.G | Jacob, Isaac.
Material type: TextTextPublisher: Noida: Pearson Education India; 2015Edition: 4th ed.Description: 586p.ISBN: 9789332542204.Subject(s): BRAND MANAGEMENT | BRAND NAME PRODUCTS - MANAGEMENTUDC classification: 659.127.6 KEL/S.4 Summary: A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviou
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659.127.6 KEL;2/S Strategic brand management 659.127.6 KEL;2/S.4 Strategic brand management: 659.127.6 KEL;3/S.4 Strategic brand management: 659.127.6 KEL;4/S.4 Strategic brand management: 659.127.6 KEL/S.4 Strategic brand management: 659.127.6 KEM/C The contagious commandments: 659.127.6 KEN/W What is a 21st century brand?

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviou

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