Rural marketing
By: Kashyap, Pradeep.
Material type:
TextPublisher: Noida: Pearson Education India; 2016Edition: 3rd ed.Description: 318p.ISBN: 9789332543607.Subject(s): SMALL BUSINESS MARKETING - - INDIA | TARGET MARKETING - - INDIA | RURAL INDUSTRIES - - INDIAUDC classification: 658.8 (1-22) KAS/R.3 Summary: Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Main Library (First Floor, Rack No.32) | 658.8 (1-22) KAS/R.3 (Browse shelf) | Available | 36697 |
Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.
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