Customer relationship management: Concept and application
By: Kumar, Alok.
Contributor(s): Sinha, chhabi | Sharma, Rakesh.
Material type:
TextPublisher: New Delhi: Springer; 2012Description: 350p.ISBN: 9788177226225.Subject(s): CRM | CUSTOMER RELATIONSHIP MANAGEMENTUDC classification: 658.818 ALO/C Summary: DescriptionBridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Main Library (First Floor, Rack No.34) | 658.818 ALO;1/C (Browse shelf) | Available | 36691 | |
|
Books
|
Main Library (First Floor, Rack No.34) | 658.818 ALO/C (Browse shelf) | Available | 36690 |
DescriptionBridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.
There are no comments for this item.