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Customer relationship management: Concept and application

By: Kumar, Alok.
Contributor(s): Sinha, chhabi | Sharma, Rakesh.
Material type: TextTextPublisher: New Delhi: Springer; 2012Description: 350p.ISBN: 9788177226225.Subject(s): CRM | CUSTOMER RELATIONSHIP MANAGEMENTDDC classification: 658.818 ALO/C Summary: DescriptionBridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.
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Item type Current location Call number Status Date due Barcode
Books Books Main Library
(First Floor, Rack No.34)
658.818 ALO;1/C (Browse shelf) Available 36691
Books Books Main Library
(First Floor, Rack No.34)
658.818 ALO/C (Browse shelf) Available 36690

DescriptionBridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.

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