Normal view MARC view ISBD view

Leveraging consumer psychology for effective health communications: The obesity challenge

By: Batra,Rajeev ed.
Contributor(s): Strecher,Victor J | keller, punam anand.
Material type: TextTextPublisher: USA: Routledge; 2011Description: 405p.ISBN: 9780765627186.Subject(s): EMPLOYEE MOTIVATION | INCENTIVE ( PSYCOLOGY; MOTIVATION (PSYCOLOGY) | ECONOMICS - - PSYCOLOGICAL ASPECTSDDC classification: 364.26 BAT/L Summary: This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Main Library
(First Floor, Rack No.16)
364.26 BAT/L (Browse shelf) Checked out to PROF. PRONOBESH BANERJEE (A233) 14/04/2020 36736

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

There are no comments for this item.

Log in to your account to post a comment.
Copyright © 2020. Library & Information Centre, Indian Institute of Management Kozhikode
Koha version:19.05.02.000