Leveraging consumer psychology for effective health communications: The obesity challenge
By: Batra,Rajeev ed.
Contributor(s): Strecher,Victor J | keller, punam anand.
Material type:
TextPublisher: USA: Routledge; 2011Description: 405p.ISBN: 9780765627186.Subject(s): EMPLOYEE MOTIVATION | INCENTIVE ( PSYCOLOGY; MOTIVATION (PSYCOLOGY) | ECONOMICS - - PSYCOLOGICAL ASPECTSDDC classification: 364.26 BAT/L Summary: This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Main Library (First Floor, Rack No.16) | 364.26 BAT/L (Browse shelf) | Checked out to PROF. PRONOBESH BANERJEE (A233) | 14/04/2020 | 36736 |
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
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