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Sustainable marketing

By: Martin, Diane.
Contributor(s): Schouten, John.
Material type: TextTextPublisher: India: Pearson Education India, 2014Description: 247p.ISBN: 9789332536630.Subject(s): GREEN MARKETING | GREEN MARKETING - - CASE STUDIESUDC classification: 658.8 MAR/S Summary: A lasting approach to marketing.As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies.
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A lasting approach to marketing.As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies.

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